Affiliate marketing is a sales channel that’s based on identifying third parties that are already well positioned on the internet. It differs from influencers marketing in that here, and it is not a ‘celebrity’ in social networks who encourages the consumption of products of certain brands.
The objective in affiliate marketing is to gain the trust of other companies directly or indirectly related to what you want to sell, which already have a proper positioning and a large community of followers or users to whom you recommend your product or service.
Building a community is difficult and slow, a job that can take years. It may happen that an entrepreneur has focused solely on the development of a product or service. And that is when it is time to sell, when you miss that authority on the network, especially when you want to use it as a sales channel.
For those who start in the world of entrepreneurship without worrying too much about cultivating their online presence, top strategies for affiliates 2020 is beneficial. The way to apply it is simple: you locate the most potent companies or websites in this environment and convince them to recommend the acquisition of your product or service to their users.
How to Do It?
- Maintain absolute transparency with the intermediary and, obviously, show and test the product before you begin to recommend it.
- You are attending events that fit your area of activity. It isn’t effortless to convince another entrepreneur to do co-branding if he doesn’t know you personally before. Therefore, rather than sending emails to everyone, it is preferable to attend events and make yourself known. Remember also that the goal is not to get users but a network of affiliates, and for this, it is not worth any profile that you share on social networks.
- Start by following them. Most of these sites that you are going to recommend have a robust digital presence, with their own online spaces, as well as being very active on the networks. One way to get to know you is to follow them, check their blog, and interact with positive comments or likes. If you take this previous work done to an event, it will be much easier for them to recognize you and get in touch with you, if only to thank you for the enthusiasm. It is a way of approaching that person that interests you.
