Since the dawn of the digital age, the marketing landscape has been in constant flux. Changing search engine algorithms and social media platforms force marketers to adapt to new things continually. The one consistent theme throughout all their marketing efforts is branding. While brand recognition is a multi-layered effort, one of the proven ways to increase brand awareness is by distributing custom promotional gear. Here is why promotional gear is a necessity for any good marketing strategy.
A Variety of Products
Custom promotional gear comes in a variety of items to suit whatever the business’ needs are. If a person wants a specific thing that seems impossible to find, some companies specialize in developing products tailored to their clients’ particular needs. With custom items, there’s no limit to the way a company can establish brand recognition.
A Walking Billboard
Promotional wearables make the people wearing them walking billboards. Everyone knows the Nike logo in part because of how many clothing items feature it front and center. Additionally, promotional clothes are made to last, so there is the potential for many years of brand exposure.
A Cost-Effective Marketing Method
Commercials, print ads, and even some digital advertising methods can be a costly expenditure. A cost-effective way to support those marketing efforts is using promotional gear, especially things like pens, that are used every day. Additionally, custom promotional clothing is often passed from one person to the next, meaning the reach can be just as effective as word of mouth.
It Makes A Brand Stand Out in A Crowd
Personalized, imprinted gear creates a distinct brand image. A person who wears their company’s logo at a trade show or event is not only distinctly recognizable to the staff, but customers are easily able to identify who they need to talk to for service. If a brand wants to add a quality touch to their custom-printed promotional clothing, some companies specialize in creating promotional gear. For example, with something like Marketiers promotional clothing they can research and develop products specific to a company’s audience.
Promotes Team Spirit & Professionalism
When a company’s employees all wear the same gear, it creates a sense of unity. Similarly, when a company uses promotional clothing as their workplace dress code, it makes them look professional. Team spirit and a sense of professionalism create trust around a brand for both employees and customers.
Customers Love Promotional Items
Consumers are more likely to remember a brand after they have received a promotional item from the company. Customers who receive promotional merchandise develop a more favorable impression of the company that gave it to them. Also, they are likely to keep a promotional item for several months or longer, increasing the amount of exposure the brand gets.
Wrapping It Up
Customers are more likely to purchase from a company after they have received a promotional item, and it is easy to see why. Custom promotional gear is a cost-effective way to drive business growth and increase brand awareness. Giving away something for free or outfitting employees with promotional clothing is a valuable way to market a brand.